GOOD FOR NOTHING
" First ever collabration with FuturemadeStudio.
This marked both private labels’ debut collaboration and the contemporary collection is named “Good For Nothing”.
Good For Nothing simply means “useless” but the fundamental reasoning for both labels is to portray that building private brand from scratch requires massive effort and renunciation. The word “Nothing” means nothing, of course – Leading to the connotation of zero printing and embroidery on every single pieces of the collection, while cutting, design and material are the prime accents as well as supporting practicality. This collection comprises 3 T-shirts with raglan, quarter sleeves and long sleeves design, constructed by heavy weight cotton while the multi-pocket design of the military jacket and cargo pants calls for functionality with color options of black and army green, manifesting both brands’ inspiration are drawn from the utilitarian of military attire. "