A reimagined uniform for the daily grind. We teamed up with our favorite coffee shop to explore the space between the polished front-of-house and the beautiful chaos behind the bar.

To capture this contrast, the visuals were inspired by Renaissance paintings where a dozen different things are happening at once in a beautifully chaotic scene. We wanted these photos to mirror that unseen hustle, showing the messy, overlapping reality of everyone moving together to present the perfect final cup.

It’s an homage to the constant movement it takes to maintain that illusion of calm, a reality we know all too well behind our own doors. Made with our friends at One Half, for the ones putting in the work.

​

DIRECTOR - SEAN, BENJI, KAI
STYLING - SEAN
PHOTOGRAPHER - MOSHENGREN
MODEL - ONE HALF
COPYWRITING - SEAN